West Texas Media Day Oct. 22

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West Texas Media Day Oct. 22

Media Day 2019 

8:30-9:15 Welcome and Kenna Griffin Keynote 

Session A: 9:30 -10:15 

  • Catherine McGovern: Graphic design careers (30) 
  • Ruth Deanda: Careers in media & the arts (40) 
  • Kyle Arrant: PBS/FM90 studio tour (30) 
  • Joe Wyatt: Public Relations (30) 
  • Amy Presley Intro to audio, radio & podcasting (30) 
  • Quintin Marquez: Producing TV news (30) 
  • Jason Boyett: Freelance writing (40) 
  • Nancy Garcia: Fact-checking and accuracy (30) 
  • Chip Chandler: Social Media & Arts & Entertainment Reporting (30) 
  • Kenna Griffin: Newsroom leadership (40) 
  • Kelly Podzemny: Social Media (30) Session B: 10:15-11 
  • Karen Welch: Journalism careers (30) 
  • Quintin Marquez: Sports videography (30) 
  • Maddisun Fowler: Design sins (40) 
  • Hilary Hulsey: Panhandle PBS /video production (30) 
  • David Lovejoy: Radio news (35) 
  • Jason Boyett: Podcasting (40) 
  • Tony Freeman: The printing process/business (30) 
  • Nancy Garcia: International journalism (40) 
  • Jesse Melson: Marketing and communications (30) 
  • Kenna Griffin: Covering trauma (45) 
  • TBA (30) 

Session A/B 9:30-11:00 

  • Brian Frank & Scotty Vanderford: Video Production hands on (15) 
  • Brent Cavanaugh: Darkroom hands on (12) 
  • Emily Prisk: Portrait photography hands on (15) (bring camera if possible) 

11-11:30 get pizza and eat 11:45 -12:15 Dusty Green: TV travel series producer/host 

Session C: 12:30-1:15 

  • Dusty Green: Q&A session (40) 
  • Sadie Newsome: Social media (35) 
  • Jaime Carrillo: Motion graphics and animation (16) 
  • Nolyn Hill: Freelance videography (30) 
  • Derek Weathersbee: Typography and graphic design (35) 
  • Kyle Arrant: Studio tour (35) 
  • Cassie Montgomery: Campus Tour (30) 
  • Kevin Welch: TV & newspaper journalism (30) 
  • Kenna Griffin: Covering student government and campus administration (40) 
  • David Gay: Newspaper Reporting (30) 
  • Mike Haynes: Sports writing (30) Session D: 1:15-2 
  • Joe Corbisiero: Careers in broadcast sports media (40) 
  • Jaime Carrillo: Motion graphics and animation (16) 
  • Randy Ray: Travel Documentaries (40) 
  • Jim Laughlin: Recording arts (30) 
  • Cassie Montgomery: Campus tour (30) 
  • Mike Haynes: Sports writing (30) 
  • Savannah Tarbet: Public relations & social media (30) 
  • WT Students: Storytelling for Social Media (30) 
  • WT Students: Feature and news writing (30) 
  • Derek Weathersbee: Typography and graphic design (30) 
  • Kenna Griffin: Motivating your news staff (40) 

Session C/D: 12:30-2 

  • Tracy Barnett: Studio lighting and posing (15) (bring camera if possible) 
  • Brent Cavanaugh: Darkroom hands on (12) 
  • Amy Presley: Hands-on with podcasting and audio (10) 
  • Maddisun Fowler: In- design hands-on (16) 

Media Day 2019 Session Descriptions 

Keynote Speaker Dr. Kenna Griffin, 8:45 a.m. Dr. Kenna Griffin’s professional experience includes serving as a collegiate media adviser and mass communications professor. Before moving into education, she worked as a staff writer at “The Oklahoman” and managing editor for the “Guthrie News Leader.” Dr. Griffin is a member of the Society of Professional Journalists, College Media Advisers, Oklahoma Press Association and Oklahoma Collegiate Media Association, Women in Communications, and the Public Relations Society of America. She regularly speaks on journalism best practices and media advising at annual national and local collegiate journalism conferences. She also serves as a resource on these topics via her media blog, www.profkrg.com. Dr. Griffin has a master’s degree in education from the University of Central Oklahoma and a Ph.D. in mass communication from the University of Oklahoma. Her academic research explores the conflict between journalists’ professional identities and their emotional responses to covering traumatic events. 

Lunchtime Presenter: Dusty Green, 11:45 a.m. Dusty Green is the creator, producer, videography and co-host of the nationally-syndicated travel television program, “Two for the Road.” For almost a decade, Green and his wife Nik have been traveling the globe and sharing their experiences both online and on TV. Green graduated from Amarillo College and was working as an anchor and news director at KVII-TV when he and Nik decided to quit their jobs and pursue their love of travel. Their Emmy-nominated series, now in its third season, airs on Create TV and PBS stations nationwide. 

Session A: 9:30 -10:15 

  • Graphic Design Careers: Catherine McGovern, AC marketing manager, is a graphic designer with experience in art direction and communications. She will share tips for starting a successful career in the graphic design and marketing industries. 
  • Careers in Media & the Arts: AC helps students begin careers in a wide variety of media and creative arts areas. Ruth Deanda, AC creative arts community adviser, will explain the many career options and answer questions about certificates, degrees and careers in media and the arts. 
  • PBS/FM90 Tour: Kyle Arrant, Panhandle PBS and FM90 operations director, will give students a tour of the TV and radio station facilities. Students will get a hands-on glimpse of the broadcasting industry. 
  • Public Relations: Learn what it’s like to work in public relations with Joe Wyatt, AC assistant director of communications and marketing. From writing news releases, to fielding media inquiries to handling crises, Joe can do it all with his sense of humor intact. 
  • Intro to Audio, Radio & Podcasting: After 15 years in the commercial radio industry, Amy Presley (known by many as Amy Hart) is now the FM90 program director and an AC mass media instructor. She’ll share her knowledge of the radio, audio and podcasting industries. 
  • Producing TV News: AC and Texas Tech grad Quintin Marquez will share what he learned as a morning television producer at KVII-TV and what it takes to get started in TV news. 
  • Freelance Writing: Jason Boyett is a professional writer, journalist and marketing consultant. He has published numerous books and has served as a celebrity blog ghostwriter and social media ghostwriter. He’ll offer tips about how to make your mark as a self-employed freelance writer, but he probably won’t tell you the names of the famous clients he ghostwrites for. 
  • Fact-checking and Accuracy: Getting your facts correct is essential according to Dr. Nancy Garcia, WTAMU assistant professor of media communication and adviser to the college news organization/paper, “The Prairie.” She will share advice on ensuring accuracy in journalism and discuss the importance of fact-checking in media careers. 
  • Social Media & Arts & Entertainment Reporting: Chip Chandler, Panhandle PBS digital content producer, will share his experiences covering the Amarillo-area entertainment scene, arts, culture and more and managing social media for the station. A former newspaper features editor, he will share details about his feature journalism experiences both past and present. 
  • Newsroom Leadership: Kenna Griffin is the president-elect of College Media Association. She has been a college media adviser for nearly two decades, after working as a professional journalist. She also runs the college media blog Prof KRG. In this session, Kenna will discuss the behind-the –scenes aspects of leading the multimedia newsroom and working with fellow student staff members to achieve success. 
  • Marketing & Social Media: Kelly Podzemny, Texas Tech Health Sciences Center marketing manager, will share his experience with social media strategy, public relations, graphic design and writing and will discuss his role in launching the new Texas Tech veterinary school. Session B: 10:15-11 
  • Journalism Careers: After many years working in newspaper journalism, Karen Welch, Panhandle PBS senior content producer, made the move to television and she hasn’t looked back. She’ll share her experiences as a reporter and offer tips for succeeding in this important industry. 
  • Sports Videography: Having shot video for Fox Sports Southwest, Texas Tech Raidervision and the big screen at Dick Bivins Stadium, AC and Texas Tech graduate Quintin Marquez knows a lot about sports videography. He will share his experiences and offer advice on how you can get break into the field. 
  • TBATBATBA 
  • Design Sins: Maddisun Fowler, AC student media coordinator and mass media instructor, introduces you to the top mistakes you should never make as a graphic designer and how to avoid them. This is a must-see lesson on how to avoid these (unfortunately) common design errors. 
  • Panhandle PBS /Video Production: Panhandle PBS Content Manager Hilary Hulsey will discuss what it takes to produce a television series and explain how Panhandle PBS produces content for multiple platforms. With a masters in film studies the University of British Columbia, Hilary will share both the practical and the theoretical aspects of telling a story with moving images. 
  • Radio News: AC alum David Lovejoy is an on air personality and news reporter at Alpha Media USA’s KGNC- AM. He will share his experiences leading his news team and making a difference in the community through his work in radio news. 
  • Podcasting: As the creator and host of the “Hey Amarillo” podcast, Jason Boyett explores the people and stories of Amarillo each day. He will share how he started the podcast and what he has done to make it successful and will offer ideas about how you can follow in his footsteps to make your podcast idea a reality. 
  • The Printing Process/Business: What do advertisers, journalists and graphic designers need to know about the printing industry? Tony Freeman, sales manager and general manager at Cenveo printing, works with clients from all over the nation helping them transform their ideas into printed material. He’ll introduce you to the complex world of commercial printing and share design tips to make your pieces and publications stand out. 
  • International Journalism: Want to travel the world as a journalist? Dr. Nancy Garcia, WTAMU assistant professor and student media adviser, will tell you how to make your dreams a reality. Dr. Garcia teaches international journalism and travels frequently both as a reporter and leader of study abroad trips for WT’s communications majors. She will offer firsthand knowledge of how you can get your passport stamped. 
  • Marketing and Communications Careers: City of Amarillo Marketing Manager Jesse Melson will discuss his career experiences in the marketing, communications and graphic design fields and will explain how government, public service and non-profit areas offer many possibility for communications and media jobs. 
  • Covering Trauma: Journalists frequently cover traumatic events, so Dr. Kenna Griffin will explain why it’s important for journalists to learn to handle the negative emotional impact of trauma exposure. From how to cover events that involve death or near death, to how to take care of yourself after traumatic exposure, she will offer guidance from the front lines. 
  • Video Production Hands-on: Panhandle PBS content producers, Brian Frank & Scotty Vanderford, will lead students in a hands-on exercise using Adobe Premier Pro, a market-leading non-linear editing software that’s used in numerous media and communications settings. 
  • Darkroom Hands-on: Brent Cavanaugh, an AC photography professor and visual arts program coordinator, will lead students through an interactive session in the photographic darkroom. Students will learn darkroom techniques as they create photograms. 
  • Portrait Photography Hands on: Emily Prisk, an Amarillo photographer and AC graduate, will lead students in a hands-on exercise in portrait photography. If possible, students should bring their own cameras so they can participate fully. Session C: 12:30-1:15 
  • Dusty Green Q&A Session: Following his presentation about his nationally-syndicated television series, Dusty Green will answer questions about his travel experiences, his videography and editing techniques, his TV news background, promoting the show and even his time at AC. 
  • Social Media: AC Digital Communications Coordinator Sadie Newsome spends all her time on social media and she can show you how you can turn your obsession with Snapchat and Instagram into a career. Sadie will share her experiences in marketing and social media management and offer tops for using digital outlets to achieve your 
  • Motion Graphics & Animation: Interested in a career in motion graphics or digital animation? Jaime Carrillo, AC visual arts instructor and graphic designer, will introduce you to some simple animation techniques and will share advice on how to pursue a career in this field. 
  • Freelance Videography: Nolyn Hill, a Panhandle PBS content producer, has extensive videography experience working as a producer and cinematographer and a self-employed owner and producer of his own freelance videography experience. He will share tips on how to make a living using your videography skills. 
  • Typography and Graphic Design: Derek Weathersbee is a type designer, web developer and graphic designer who has created fonts for Starbucks, the NFL and Taco Bell. He’s also an AC design instructor and in this session he will discuss his tips for typography, design and branding. 
  • PBS/FM90 Tour: Kyle Arrant, Panhandle PBS and FM90 operations director, will give students a tour of the TV and radio station facilities. Students will get a hands-on glimpse of the broadcasting industry. 
  • Campus Tour: Take a walking tour of Amarillo College’s Washington Street Campus and learn about the many options and opportunities AC has to offer from a state-of-the-art greenhouse and new horticulture program to 

high-tech musical practice rooms that can transform acoustics electronically. Tours will be led by Cassie Montgomery, director of outreach services, and the AC Blue Blazers. 

  • TV & newspaper journalism: After working as a newspaper reporter for many years, Kevin Welch, News Channel 10 assignment editor, is exploring a different side of journalism. He will share his experiences in and advice from both media industries. 
  • Covering student government and campus administration: In this session, Dr. Griffin will offer ideas for covering your campus’ leaders and will explain why the news media is the watchdog of the government. From tips on how to ask difficult questions to understanding open meetings laws, she will show you how to find the issues and write about them in a way that readers understand. 
  • Newspaper Reporting: David Gay, a recent Texas Tech graduate and relatively new Amarillo Globe News Reporter, will share stories about finding his first job and getting his career started. He will also discuss his experiences in the field and what advice he would give others considering journalism careers. 
  • Sports Writing: Sports is often called the ‘toy department’ at a newspaper, according to Mike Haynes, publisher of the “Panhandle Plains Basketball Magazine.” Nevertheless, good reporting and writing is still the key to sports coverage, and, as a retired AC mass media instructor and student media adviser and co-author of “Pride of the Plains: 50 Years of the Panhandle Sports Hall of Fame,” Haynes know how to teach students to report and write. He will share his expertise and experience as well as some tips for sports photography. Session D: 1:15-2 
  • Careers in Sports Media: Joe Corbisiero, manager of video production and entertainment for the Amarillo Sod Poodles, will share how he got his start in broadcast sports media and what he has learned along the way and how he has met the challenges of building a digital experience from the ground up for Sod Poodles fans at Amarillo’s new ballpark, as well as the misnomers of working in sports and the reality of working in the industry 
  • Motion Graphics & Animation: Interested in a career in motion graphics or digital animation? Jaime Carrillo, AC visual arts instructor and graphic designer, will introduce you to some simple animation techniques and will share advice on how to pursue a career in this field. 
  • Travel Documentaries: Randy Ray, WTAMU director of broadcast engineering, and his students will discuss the process of making travel documentaries and their experiences traveling to places like South Africa, England and Israel. 
  • Recording Arts: Live sound production, audio engineering and the industry standard program Pro-Tools are just some of the things students learn in AC’s recording arts program. Dr. Jim Laughlin, AC music professor, accomplished musician and recording arts expert will demonstrate what students learn in these classes and how this training can propel them into successful careers in the recording industry. 
  • Campus Tour: Take a walking tour of Amarillo College’s Washington Street Campus and learn about the many options and opportunities AC has to offer from a state-of-the-art greenhouse and new horticulture program to high-tech musical practice rooms that can transform acoustics electronically. Tours will be led by Cassie Montgomery, director of outreach services, and the AC Blue Blazers. 
  • Sports Writing: Sports is often called the ‘toy department’ at a newspaper, according to Mike Haynes, publisher of the “Panhandle Plains Basketball Magazine.” Nevertheless, good reporting and writing is still the key to sports coverage, and, as a retired AC mass media instructor and student media adviser and co-author of “Pride of the Plains: 50 Years of the Panhandle Sports Hall of Fame,” Haynes know how to teach students to report and write. He will share his expertise and experience as well as some tips for sports photography. 
  • Public relations & Social Media: An AC grad and soon-to-be a WT grad, Savannah Tarbet is the director of marketing and communication at the Amarillo Economic Development Corporation and has been an active member of WTAMU’s student-run public relations firm, 1910 PR. Savannah will discuss her experiences in college and how she landed a marketing/PR job before graduation and share her advice for successful PR and social media campaigns. 
  • Storytelling for Social Media: Social media has become an essential communication tool. In this session, students from WTAMU will share their expertise using social media to tell stories and craft messages that garner readers and results. 
  • Feature and News Writing: WTAMU students who write for the university news outlet, “The Prairie,” will offer suggestions for effective news and feature writing with tips and techniques for stronger leads, better quotes and more effective writing. 
  • Typography and Graphic Design: Derek Weathersbee is a type designer, web developer and graphic designer who has created fonts for Starbucks, the NFL and Taco Bell. He’s also an AC design instructor and in this session he will discuss his tips for typography, design and branding. 
  • Motivating your News Staff: Kenna Griffin says student editors must help their staff members succeed. In this session, she will explore ways newsroom leaders can motivate their staff members. From praise to policies, these tips will help student news teams stay positive and productive. 
  • Studio Lighting and Posing: Amarillo photographer Tracy Barnett will offer hands-on instruction in studio lighting and posing. Students should bring cameras if possible to participate in this interactive session. 
  • Darkroom Hands-on: Brent Cavanaugh, an AC photography professor and visual arts program coordinator, will lead students through an interactive session in the photographic darkroom. Students will learn darkroom techniques as they create photograms. 
  • Hands-on with Podcasting and Audio: FM90 Program Director Amy Presley will lead students in a hands-on exploration of audio recording and editing for podcasting, audio production and radio. Students will learn about microphones, sound boards and the Adobe Audition program. 
  • In-design Hands-on: In this interactive session, Maddisun Fowler, AC instructor and student media coordinator, will lead students through a hands-on lesson using Adobe In-Design to create a simple layout for a publication or print advertisement. 
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